You are at the verge of the deep north on the arctic periphery of Europe. Under the northern lightning, our vision of smarter athletes was born. Read about Beep history and the team down below.
The starting point was the conditions of performance in our place in the world. Because, while the Arctic is rich on culture and history, its is also desolete. And, just as it has an abundance of human warmth, it also has long and cold winters.
In the north, we understand exactly how critical it is to know both your body and your environment to endure and perform when stakes are high and conditions extreme.
While our towns and villages mostly lie in valleys and on shores, it is on peaks and seas that we push ourselves to the limits. It is from this place the idea came to make use of technology to improve our understanding of how and when you can push yourself further and when to pull back and replenish.
Our mission with Beep is to build an instrument that gives you the information you need when you need it most, and that helps you build greater strength, speed and endurance.